"Bridal Botox" Is the Pre-Wedding Beauty Ritual That’s All the Rage

Original Article By Sarah Kinonen

Wedding season is officially upon us. And along with flower arrangement ideas, color scheme options, and bridesmaid dresses suggestions to plan, brides-to-be are also adding another unexpected element to their pre-wedding bridal beauty regimen: Botox.

According to a survey conducted by RealSelf, an online forum for cosmetic treatment information and reviews, newly engaged are increasingly opting for non-invasive treatments, including injectables, before the Big Day. Coming in hot on the list of pre-wedding procedures? Botox, with 14.8 percent of participants interested in the treatment.

“There are so many great non-invasive treatments that brides get before their weddings, such as lasers, light peels, Botox, and fillers,” agrees Debra Jaliman, a New York City-based dermatologist. “The great thing about these treatments is that they are quick, easy, effective, and [natural-looking].”

Following Botox in the survey was CoolSculpting, a non-invasive weight loss treatment, with 8.4 percent, Invisalign clear aligners at 8 percent, Juvéderm at 7.22 percent, and Restylane at 4 percent.

Makes sense considering a recent report proved the fact people, including brides-to-be, aren’t afraid to turn to non-invasive treatments to better their appearance. In fact, last year alone, Americans spent an estimated $16 billion on both non-invasive and plastic surgery procedures, according to the American Society of Plastic Surgeons. Which further proves our point: Cosmetic enhancements are becoming increasingly less taboo in today’s society — and you know what? It’s about damn time.

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