Wedding season is officially upon us. And along with flower arrangement ideas, color scheme options, and bridesmaid dresses suggestions to plan, brides-to-be are also adding another unexpected element to their pre-wedding bridal beauty regimen: Botox.
According to a survey conducted by RealSelf, an online forum for cosmetic treatment information and reviews, newly engaged are increasingly opting for non-invasive treatments, including injectables, before the Big Day. Coming in hot on the list of pre-wedding procedures? Botox, with 14.8 percent of participants interested in the treatment.
"There are so many great non-invasive treatments that brides get before their weddings, such as lasers, light peels, Botox, and fillers," agrees Debra Jaliman, a New York City-based dermatologist. "The great thing about these treatments is that they are quick, easy, effective, and [natural-looking]."
Following Botox in the survey was CoolSculpting, a non-invasive weight loss treatment, with 8.4 percent, Invisalign clear aligners at 8 percent, Juvéderm at 7.22 percent, and Restylane at 4 percent.
Makes sense considering a recent report proved the fact people, including brides-to-be, aren't afraid to turn to non-invasive treatments to better their appearance. In fact, last year alone, Americans spent an estimated $16 billion on both non-invasive and plastic surgery procedures, according to the American Society of Plastic Surgeons. Which further proves our point: Cosmetic enhancements are becoming increasingly less taboo in today's society — and you know what? It's about damn time.